Non Regulatory

Profoto invests more in the US and moves Global Marketing to Los Angeles

North America is Profoto's largest market and the one with the best growth potential. Profoto sells light for professional photographers, solutions for large studios and light for film production.

The company is now increasing its focus on sales and marketing and is moving Management of the Global Marketing department to Los Angeles. Sara Strid takes on a new role as Vice President North America and Global Marketing, based in Hollywood, Los Angeles.

The investment in super-powerful LED light for film production requires a new marketing and sales organization and will now be led from the most important market. The company launches the first film production product at CineGear, at Warner Bros. Studios, Burbank, California.

At the same time, we continue to invest in professional photographers and software solutions for larger studios.

"I am very pleased that Sara is moving to our most important market and taking responsibility for the execution of our growth strategy in the US," says CEO, Anders Hedebark.


Anders Hedebark
+46 70-655 63 64
[email protected]

Profoto Holding | Landsvägen 57 | 172 65 Sundbyberg