Product development

Product development meeting demands and wishes of our target customer groups is the key to growth, brand and profitability.

Demands from leading photographers

  • Short flash duration
  • Fast recharging
  • Extensive power range
  • Innovative
  • Intuitive
  • Reliability
  • Durability
  • Productivity
  • Ease-of-use

Product development is part of the DNA

Product development and R&D is and has always been a key focus area for Profoto and constitutes a significant part of the Company’s heritage and DNA. From its foundation in 1968 until today, the ambition has always been to create the world’s best flashes. The Company has been driving shifts in technological advancements and photographic trends and has managed to stay ahead of the curve through continuous innovation and product development.

All strategic research and product development are performed in-house and today the Company has a team of experts in the fields of Image Technology, Power Electronics, Connectivity, Embedded Software and product design or mechanics. The team comprises 73 people (employees and full-time consultants) within the technology areas web development and technical development. Profoto has had a high level of R&D spend which amounted to an average of 10% of the net sales between the years 2018-2022.

New product ideas and roadmap are generated through a continuous idea generation process and quarterly roadmap reviews.

The systematic process of new product development coupled with a detailed product life cycle management approach, where all products are provided with a strategy from initial launch via facelift to end-of-life, has enabled Profoto’s successful growth within existing and adjacent customer groups.

Expansion into new categories of photographers during the years

Expansion ENG

Overview of major product launches

Year Product Segment
2022 ProStudio E-Commerce
2022 Connect Pro All
2022 A2 On location
2021 B10X och B10X Plus On location
2021 Profoto Camera Professional Smartphone
2021 Pro-11 Studio
2020 A10 Natural light
2020 Profoto Camera Professional Smartphone
2020 D2 Industrial Studio
2019 B10Plus On location
2019 C1/C1 plus och Profoto Camera Professional smartphone
2019 A1X Naturligt ljus
2018 B10 On location
2018 Profoto App On location
2017 A1 Natural light
2017 B1X On location
2016 Pro-10 Studio
2016 D2 Studio
2015 B2 On location
2013 B1 On location
2009 D1 Studio