Anders Hedebark
Anders Hedebark
CEO and Board member

CEO since 1997 and board member since 2010.

Born: 1964.

Education: Degree of Master of Science in Engineering (electrical engineering), KTH Royal Institute of Technology and MBA, INSEAD Business School.

Other current assignments: Member of the board in Burken Invest AB. Member of the board and CEO in Profoto Invest AB. Alternate board member in Blue Boarding AB and Burken Invest 2 AB. Alternate board member and deputy CEO in Hedebark Kommunikation AB.

Previous assignments (last five years): Chairman of the board in VK i Sverige AB and VK i Gävle-Dala AB. Member of the board in Lipac Holding AB, VK i Järfälla AB, AB Lipac Liftar and VK i Huddinge AB. Alternate board member in VK i Isaberg AB and ITEX Rental AB.

Shareholding in the Company: Anders Hedebark holds 15 127 321 shares indirectly together with related parties.

Independence: Not Independent in relation to the company, the senior management and the company’s major shareholders.

Petter Sylvan
Petter Sylvan
CFO (VP Finance)

CFO (VP Finance) since 2005.

Born: 1974.

Education: Degree Master of Science in Engineering (automatization technology, entrepreneurship), Chalmers University of Technology and Executive MBA (finance), Stockholm School of Economics.

Other current assignments: Member of the board in Sylvan Finans AB.

Previous assignments (last five years): None.

Shareholding in the Company: Petter Sylvan holds 339 920 shares in Profoto Holding AB.

Ulrika Björk
Ulrika Björk
VP R&D

VP R&D since 2020.

Born: 1979

Education: Master of Science in Mechanical Engineering, Linköping University.

Other current assignments: None.

Previous assignments (last five years): None.

Shareholding in the Company: Ulrika Björk holds 24 586 shares in Profoto Holding AB.

Patrik Bluhme
Patrik Bluhme
VP Global Sales

VP Global Sales since 2014.

Born: 1962.

Education: Degree of Master of Science in Mechanical Engineering (graphic technology), KTH Royal Institute of Technology.

Other current assignments: Alternate board member in Magdalena Bluhme Psykoterapi AB.

Previous assignments (last five years): Member of the board in ALLGON AB (publ).

Shareholding in the Company: Patrik Bluhme holds 65 595 shares in Profoto Holding AB.

Tobias Lindbäck
Tobias Lindbäck
VP Strategy & Alliances

VP Strategy & Alliances since 2021.

Born: 1968.

Education: Master of Science Mechanical Engineering, University of Linköping.

Other current assignments: None.

Previous assignments (last five years): None.

Shareholding in the Company: Tobias Lindbäck holds 65 595 shares in Profoto Holding AB.

Martina Nillenstedt
Martina Nillenstedt
VP Product Marketing & Brand

VP Product Marketing & Brand since 2020.

Born: 1973.

Education: Executive MBA, Stockholm School of Economics and Bachelor of Science in Business Administration, Jönköping International Business School.

Other current assignments: None.

Previous assignments (last five years): None.

Shareholding in the Company: Martina Nillenstedt holds 20 254 shares in Profoto Holding AB.

Gilles Rossi
Gilles Rossi
VP Operations and Quality

VP Operations and Quality since 2017.

 Born: 1976.

Education: Master of Mechanical Engineering from ENSAIS, France (Ecole Nationale Supérieure des Arts et Industries de Strasbourg).

Other current assignments: None.

Previous assignments (last five years): Global Supply Chain Manager in EG Electronics AB.

Shareholding in the Company: Gilles Rossi holds 65 595 shares in Profoto Holding AB.

Sara Strid
Sara Strid
VP Profoto.com

VP Profoto.com since 2020.

Born: 1975.

Education: BFA in Photography, Parsons School of Design, Marketing Communication, Bergs School of Communication and mini-MBA in Digital Marketing, Rutgers Business School

Other current assignments: None.

Previous assignments (last five years): None.

Shareholding in the Company: Sara Strid holds 21 605 shares in Profoto Holding AB.

Gunilla Öhman
Gunilla Öhman
Head of Investor Relations

Head of Investor Relations since 2021.

Born: 1959.

Education: Degree of Master of Science in Business and Economics, Stockholm School of Economics.

Other current assignments: Member of the board in Atvexa AB, Carrara Communication AB, Fasadgruppen Group AB (publ) and Titania Holding AB (publ). Alternate board member in Tiferna AB. Responsible for Investor Relations in NCAB Group and Nimbus Group.

Previous assignments (last five years): Member of the board in Hoist Finance AB (publ), SJ AB, HOIST Kredit Aktiebolag, Oasmia Pharmaceutical AB, Oatly AB, Cereal Base CEBA Aktiebolag and AMF Fonder AB.

Shareholding in the Company: Gunilla Öhman holds 7500 shares in Profoto Holding AB indirectly.