Anders Hedebark
Anders Hedebark
CEO and Board member

CEO since 1997 and board member since 2010.

Born: 1964.

Education: Degree of Master of Science in Engineering (electrical engineering), KTH Royal Institute of Technology and MBA, INSEAD Business School.

Other current assignments: Member of the board in Burken Invest AB. Member of the board and CEO in Profoto Invest AB. Alternate board member in Blue Boarding AB and Burken Invest 2 AB. Alternate board member and deputy CEO in Hedebark Kommunikation AB.

Previous assignments (last five years): Chairman of the board in VK i Sverige AB and VK i Gävle-Dala AB. Member of the board in Lipac Holding AB, VK i Järfälla AB, AB Lipac Liftar and VK i Huddinge AB. Alternate board member in VK i Isaberg AB and ITEX Rental AB.

Shareholding in the Company: Anders Hedebark holds 15 127 321 shares indirectly together with related parties.

Independence: Not Independent in relation to the company, the senior management and the company’s major shareholders.

Petter Sylvan
Petter Sylvan
CFO (VP Finance)

CFO (VP Finance) since 2005.

Born: 1974.

Education: Degree Master of Science in Engineering (automatization technology, entrepreneurship), Chalmers University of Technology and Executive MBA (finance), Stockholm School of Economics.

Other current assignments: Member of the board in Sylvan Finans AB.

Previous assignments (last five years): None.

Shareholding in the Company: Petter Sylvan holds 339 920 shares in Profoto Holding AB.

Ulrika Björk
Ulrika Björk
VP R&D

VP R&D since 2020.

Born: 1979

Education: Master of Science in Mechanical Engineering, Linköping University.

Other current assignments: None.

Previous assignments (last five years): None.

Shareholding in the Company: Ulrika Björk holds 24 586 shares in Profoto Holding AB.

Patrik Bluhme
Patrik Bluhme
VP Global Sales

VP Global Sales since 2014.

Born: 1962.

Education: Degree of Master of Science in Mechanical Engineering (graphic technology), KTH Royal Institute of Technology.

Other current assignments: Alternate board member in Magdalena Bluhme Psykoterapi AB.

Previous assignments (last five years): Member of the board in ALLGON AB (publ).

Shareholding in the Company: Patrik Bluhme holds 65 595 shares in Profoto Holding AB.

Tobias Lindbäck
Tobias Lindbäck
VP Strategy & Alliances

VP Strategy & Alliances since 2021.

Born: 1968.

Education: Master of Science Mechanical Engineering, University of Linköping.

Other current assignments: None.

Previous assignments (last five years): None.

Shareholding in the Company: Tobias Lindbäck holds 65 595 shares in Profoto Holding AB.

Martina Nillenstedt
Martina Nillenstedt
VP Product Marketing & Brand

VP Product Marketing & Brand since 2020.

Born: 1973.

Education: Executive MBA, Stockholm School of Economics and Bachelor of Science in Business Administration, Jönköping International Business School.

Other current assignments: None.

Previous assignments (last five years): None.

Shareholding in the Company: Martina Nillenstedt holds 20 254 shares in Profoto Holding AB.

Gilles Rossi
Gilles Rossi
VP Operations and Quality

VP Operations and Quality since 2017.

 Born: 1976.

Education: Master of Mechanical Engineering from ENSAIS, France (Ecole Nationale Supérieure des Arts et Industries de Strasbourg).

Other current assignments: None.

Previous assignments (last five years): Global Supply Chain Manager in EG Electronics AB.

Shareholding in the Company: Gilles Rossi holds 65 595 shares in Profoto Holding AB.

Sara Strid
Sara Strid
VP Profoto.com

VP Profoto.com since 2020.

Born: 1975.

Education: BFA in Photography, Parsons School of Design, Marketing Communication, Bergs School of Communication and mini-MBA in Digital Marketing, Rutgers Business School

Other current assignments: None.

Previous assignments (last five years): None.

Shareholding in the Company: Sara Strid holds 21 605 shares in Profoto Holding AB.

Amanda Åström
Amanda Åström
Head of Investor Relations & Finance Business Partner

Head of Investor Relations since 2022.

Born: 1994.

Education: Master of Science in Engineering (Industrial Engineering and Management), KTH Royal Institute of Technology.

Other current assignments: None.

Previous assignments (last five years): None.